The DIG

Digital Insights for Growth

5 LinkedIn Lead Gen Form Mistakes that Kill ROI

The day after this new feature was launched we began testing the forms for our B2B clients and were pleasantly surprised by the results. As our campaigns have continued, we’ve noticed several factors ...

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How Enterprise Companies Can Leverage Existing Content to Attract More Lea...

Many B2B companies suffer from the common misconception that as long as your website provides sufficient information about your services, then a contact form and a phone number are enough to convert ...

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3 B2B Lead Generation Tactics that Will Fill Your Pipeline

So your B2B business is doing well, but it is now time to take it to the next level. While reaching decision makers may seem, well ... out of reach, filling your sales pipeline with qualified leads ...

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Why Purchased B2B Lead Lists Fail and What to Use Instead

While they might seem like a quick and simple solution for your lead generation needs, purchased B2B lead lists can actually cause more harm than good for your company. We understand the appeal. ...

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4 Enterprise Content Marketing Strategy Hacks Marketers Swear By

After tons of research, planning, and testing, these are the 4 B2B content marketing strategy hacks we use to ramp up traffic and lead generation for our B2B clients.

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3 LinkedIn Strategies that Increase B2B Lead Generation

With a properly planned and executed SMM strategy, you can use social media to generate leads. For B2B marketers, LinkedIn is by far the best social network for finding qualified prospects, engaging ...

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Land More Enterprise Leads with this Step-by-Step Campaign Strategy

This step-by-step campaign strategy will help you create a successful B2B leads campaign that attracts and engages even the hardest to reach C-Suite buyers.

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How To Segment Buyer Personas And Cut Cost Per Click 30%

We’ve all been the recipient of a poorly targeted sponsored Facebook ad. In fact, I was recently the target of such poor marketing when this post popped up in my News Feed. →Poor Buyer Persona ...

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How Your Inbound Marketing Strategy is Like Fishing

Inbound marketing has a lot of parts. To fully understand the process, you need to also understand its components; things like social media, SEO, content creation, lead nurturing, email automation, ...

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